No tricks. Just treats for your hair. Halloween Sale: Buy 2 Get 1 Free Halloween Sale: Buy 3 Get 2 Free Free US shipping on every order Try it free for 90 days Halloween prices end Oct 31No tricks. Just treats for your hair. Halloween Sale: Buy 2 Get 1 Free Halloween Sale: Buy 3 Get 2 Free Free US shipping on every order Try it free for 90 days Halloween prices end Oct 31
HALLOWEEN SALE
Project Crown Gummies
Project Crown Gummies
Project Crown Gummies
Project Crown Gummies
Project Crown Gummies
Project Crown Gummies
Project Crown Gummies
Project Crown Gummies
Project Crown Gummies
Project Crown Gummies
Project Crown Gummies
THE FOLLICLE RESET™ 4.8/5 FROM 1,490+ REVIEWS 2 CLINICALLY STUDIED INGREDIENTS ANNURCA APPLE FROM ITALY MADE FOR WOMEN 40+ AS FEATURED IN VOGUETHE FOLLICLE RESET™ 4.8/5 FROM 1,490+ REVIEWS 2 CLINICALLY STUDIED INGREDIENTS ANNURCA APPLE FROM ITALY MADE FOR WOMEN 40+ AS FEATURED IN VOGUE
4.8/5 from 1,490+ reviews

Follicle Reset™ Gummies

The dermatologist-developed formula for thinning hair after 40, now in two gummies a day.

Less shedding in weeks. A fuller-looking part in months.

  • Less hair in the drain, often within weeks
  • A fuller-looking part and ponytail by month three
  • Works at the root, where shampoo and biotin can't reach
  • Just 2 gummies with breakfast. No pills, no scalp mess
  • Made for women 40+, with an ancient apple from Italy
BUNDLE & SAVE
HALLOWEEN SALE ENDS OCT 31
Free US shipping 1 jar FREE · 90 days
Today: $57.78 $86.67 · 90-day supply

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Try it free for 90 days. One email, full refund.
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Diane K., 52, before and after BEFOREMONTH 3
★★★★★

“My part is narrow again. I'd forgotten what that looked like.”

Diane K., 52● Verified buyer
Elaine R., 51, before and after BEFOREMONTH 6
★★★★★

“The thin spot on my crown is filling in. My husband noticed first.”

Elaine R., 51● Verified buyer
Joanne P., 54, before and after BEFOREMONTH 4
★★★★★

“My part used to look like a highway. Now it's just a line.”

Joanne P., 54● Verified buyer
Maria L., 56, before and after BEFOREMONTH 5
★★★★★

“I can't see my scalp through my ponytail anymore.”

Maria L., 56● Verified buyer
Brenda H., 59, before and after BEFOREMONTH 3
★★★★★

“The corners of my hairline are slowly coming back in.”

Brenda H., 59● Verified buyer
Cathy W., 57, before and after BEFOREMONTH 4
★★★★★

“My hair has body again. I stopped tying it back to hide it.”

Cathy W., 57● Verified buyer

Quick questions

No. Biotin only helps if you're low on biotin, and most women aren't. These gummies work on what actually changes after 40: the hormone DHT shrinking your follicles, and follicles resting too early. One gummy for each.

Because most of what you tried works on the hair you can see, which is already grown. The amber and red gummies work at the root, on the two reasons hair thins after 40. That's why we let you try it free for 90 days.

Most women notice less hair in the drain in the first 4 to 8 weeks, and a fuller-looking part around month 3. That's why most choose the 3-jar bundle.

Then it's free. Take your gummies for 90 days. If you're not happy with your hair, email us and we refund every cent.

As featured in

Marie Claire

“Two gummies, two jobs: a hair supplement that finally feels designed for women over 40.”

Healthline

“A drug-free, two-ingredient option for women noticing thinning after 40.”

Vogue

“The Italian apple gummy editors are quietly adding to their morning routine.”

Women's Health

“The easiest hair routine we've tried. It's just two gummies.”

REAL RESULTS

The drain. The part. The ponytail.

Pick what worries you most and see what changed for women like you.

4.8/5 from 1,490+ reviews
After
Before
BEFORE WEEK 7
Week 7 · Less shedding
★★★★★
“I used to clean the drain every other day. By week six I was finding a few strands instead of a clump. I didn't say anything to anyone until week eight because I didn't trust it.”
Karen T., 52 · Verified buyer
★★★★★
“Two gummies with my coffee and that's it. The amount of hair in my brush is honestly half of what it was in the summer.”
Deborah S., 57 · Verified buyer
After
Before
BEFORE MONTH 3
Month 3 · Narrower part
★★★★★
“I could see my scalp in every photo from my daughter's wedding. Month three, my hairdresser asked what I'd changed. I almost cried in her chair.”
Linda M., 54 · Verified buyer
★★★★★
“I'd been flipping my part to the side for two years to hide it. I'm back to a middle part.”
Nancy R., 49 · Verified buyer
After
Before
BEFORE MONTH 4
Month 4 · Thicker ponytail
★★★★★
“My scrunchie used to go around three times. Now it's two. It sounds small but it's the first thing in years that made me feel like me.”
Susan R., 58 · Verified buyer
★★★★★
“Menopause took my hair without asking. This is the first thing that's helped me get some of it back, slowly but for real.”
Theresa G., 51 · Verified buyer

So what changed for them? It starts with one hormone.

THE FOLLICLE RESET™

A new 2-gummy method called the Follicle Reset™ is helping women over 40 grow fuller hair.

Your hair didn't get weak. After 40, it lost its bodyguard. Here's what that means.

Backed by 2 clinical studiesDeveloped with dermatologists

Before 40: estrogen guards the root and keeps DHT away, thick hairThick hair
After 40: DHT squeezes the root, the root goes dim, thin hairThin hair
With the Follicle Reset: the amber gummy blocks DHT, the red gummy wakes the root, thick hair againThick hair again
Before 40

Estrogen is your hair's bodyguard. It keeps DHT away from the root.

So your hair grows thick.

After 40

Estrogen drops. The bodyguard is gone. DHT gets in and squeezes the root until it goes dim.

So your hair grows thin.

With the Follicle Reset™
  • Amber gummy: a new bodyguard that blocks DHT.
  • Red gummy: wakes the root back up.

So your hair grows thick again.

Here's what's inside each gummy.

WHAT'S INSIDE

Two ingredients. Zero filler.

Each gummy carries one star ingredient, at the dose used in clinical studies. One of them comes from a small corner of southern Italy.

Saw palmetto berries on a fan-palm frond, with the amber extract in a glass dish
Less shedding

Saw Palmetto

160 mg extractin the amber gummy

The bodyguard. A concentrated berry extract that helps block DHT.

Annurca apples with the red apple extract powder in a glass dish
Fuller hair

Annurca Apple

800 mg extractin the red gummy

The wake-up call. Standardized for procyanidin B2, to keep roots in their growing phase.

No pills to swallowNo scalp messNo needlesMade for women 40+

Now compare that to everything you've tried.

SIDE BY SIDE

Everything you tried, scored

You didn't fail. They were treating the wrong thing. Here's how everything stacks up on the six things that matter.

1Targets DHT at the root2Supports the growth phase3Clinically studied ingredients4No mess / needles / 4-pill routine5Under $1 a day6Made for women 40+
  • ✕ 1. Targets DHT at the root
  • ✓ 2. Supports the growth phase
  • ✓ 3. Clinically studied ingredients
  • ✕ 4. No mess / needles / 4-pill routine
  • ✕ 5. Under $1 a day
  • ✕ 6. Made for women 40+
  • ✕ 1. Targets DHT at the root
  • ✕ 2. Supports the growth phase
  • ✕ 3. Clinically studied ingredients
  • ✓ 4. No mess / needles / 4-pill routine
  • ✓ 5. Under $1 a day
  • ✕ 6. Made for women 40+
  • ✕ 1. Targets DHT at the root
  • ✓ 2. Supports the growth phase
  • ✕ 3. Clinically studied ingredients
  • ✕ 4. No mess / needles / 4-pill routine
  • ✕ 5. Under $1 a day
  • ✕ 6. Made for women 40+
  • ✓ 1. Targets DHT at the root
  • ✕ 2. Supports the growth phase
  • ✓ 3. Clinically studied ingredients
  • ✕ 4. No mess / needles / 4-pill routine
  • ✕ 5. Under $1 a day
  • ✓ 6. Made for women 40+
  • ✕ 1. Targets DHT at the root
  • ✓ 2. Supports the growth phase
  • ✓ 3. Clinically studied ingredients
  • ✕ 4. No mess / needles / 4-pill routine
  • ✕ 5. Under $1 a day
  • ✕ 6. Made for women 40+
  • ✓ 1. Targets DHT at the root
  • ✓ 2. Supports the growth phase
  • ✓ 3. Clinically studied ingredients
  • ✓ 4. No mess / needles / 4-pill routine
  • ✓ 5. Under $1 a day
  • ✓ 6. Made for women 40+
Tap any row to see the details

So what happens after you start?

Your next 6 months, month by month

  1. Week 2Habit locked in

    It becomes a habit.

    Two gummies with breakfast. The amber one is already working on DHT.

    Less sheddingNot yet
    Fuller hairNot yet
  2. Month 1Less hair in the drain

    The drain gets quieter.

    Fewer strands between your fingers in the shower.

    Less sheddingStarting to slow
    Fuller hairNot yet
  3. Month 2New growth

    Baby hairs show up.

    Short new hairs along your part and temples.

    Less sheddingSlowing down
    Fuller hairBaby hairs
  4. Month 3Someone noticed

    Your part looks narrower.

    Someone usually notices before you say a word.

    Less sheddingMuch less
    Fuller hairFuller-looking
  5. Month 6Feels like you again

    A ponytail you recognize.

    Hair you want to wear down again.

    Less sheddingMuch less
    Fuller hairVisibly fuller

What women usually notice. Individual results may vary.

Don't take our word for it.

Clinician Reviews

Independent clinician evaluations

Clinicians can receive product samples and are never compensated to submit evaluations.

Emily Whitmore, MD
Emily Whitmore, MD
● Verified clinician
SpecialtyDermatology
Years in practice12

It works on the two things that change after 40.

Product reviewed: Follicle Reset™ Gummies | Most supplements I see in my practice are biotin with a nice label. This formula is built around two ingredients with human data: saw palmetto at the 160 mg dose studied for shedding,… and Annurca apple extract, which has been studied orally for hair density and keratin. For women in perimenopause with diffuse thinning, I like that it addresses both the DHT side and the growth phase. I tell patients to give it a full three months before judging.

Highlights:◇ DHT support◇ Studied doses◇ Women 40+
Victoria Hargrove, NP
Victoria Hargrove, NP
● Verified clinician
SpecialtyFamily Medicine
Years in practice7

Finally something my menopause patients don't quit after two weeks.

Product reviewed: Follicle Reset™ Gummies | Adherence is everything with hair. Four capsules a day loses people by week three. Two gummies with breakfast is something my patients actually keep doing,… and that consistency is how they reach the three-month mark where the change becomes visible.

Highlights:◇ Easy daily use◇ Drug free◇ High adherence
Elizabeth Caldwell, MD
Elizabeth Caldwell, MD
● Verified clinician
SpecialtyEndocrinology
Years in practice23

Clean label, doses that match the research.

Product reviewed: Follicle Reset™ Gummies | I review supplement labels with my patients every week. No proprietary blend, the doses line up with the published studies,… and it doesn't lean on biotin megadoses that can interfere with lab tests. As with any saw palmetto product, I still tell anyone on hormone therapy to check with their doctor first.

Highlights:◇ Transparent label◇ Studied doses◇ No biotin megadose
Charlotte Wexley, MD
Charlotte Wexley, MD
● Verified clinician
SpecialtyOB/GYN
Years in practice16

The menopause hair conversation needed a better answer.

Product reviewed: Follicle Reset™ Gummies | When estrogen drops, the balance shifts toward DHT and follicles shrink. Many of my patients aren't ready for prescriptions as a first step.… Having a gentle, drug-free option built around that exact mechanism makes the conversation much easier.

Highlights:◇ Menopause-friendly◇ Drug free◇ Gentle first step

And here's what women say after 3 months.

THE HAIR GUMMY WOMEN OVER 40 ACTUALLY KEEP TAKING

See why 1,490+ women choose Crown

4.8/5 from 1,490+ reviews
PH
Patricia HollowayUS · 3 reviews
★★★★★ Oct 9, 2026

Less hair in the shower drain after about 6 weeks

I started these after my hairdresser said my part was getting wider. Around week 5 or 6 I noticed I wasn't cleaning the drain every other day anymore. My part still isn't what it was at 40 but it is definitely better than in August. Will keep going.

Photo from Patricia Holloway
Date of experience: September 2, 2026
DR
Donna R.US · 1 review
★★★★★ Oct 7, 2026

Finally something I actually take every day

I have a cabinet full of supplements I quit after a week. The gummies taste good and there's only two, so I don't skip them. Fewer hairs on my pillow is the main thing I've noticed so far (2 months in).

Date of experience: August 11, 2026
KM
Karen MitchellUS · 7 reviews
★★★★★ Oct 4, 2026

Working, just slower than I hoped

Month 3 now. Shedding is down a lot, new growth is short so far but you can see it along my part in good light. Taking off one star because the red one has a slightly tart taste I'm still getting used to.

Date of experience: July 1, 2026
LS
Linda S.US · 2 reviews
★★★★★ Sep 30, 2026

Menopause hair, this helped

Perimenopause hit my hair hard. I'd tried biotin and a rosemary oil for months with nothing. On these since June, my ponytail feels thicker and my daughter noticed before I said anything.

Photo from Linda S.
Date of experience: June 14, 2026
GT
Gail ThompsonUS · 1 review
★★★★★ Sep 27, 2026

Good customer service too

Package came fast. I emailed asking if I could take them with my HRT and got a real answer the same day telling me to check with my doctor first, which I did. Two months in and the shedding has calmed down.

Photo from Gail Thompson
Date of experience: July 20, 2026
SB
Sharon B.US · 4 reviews
★★★★★ Sep 22, 2026

Bought the 5 jar deal

Was skeptical but the 90 day trial made it easy to try. Glad I got the bigger bundle because it really takes 3 months to see a difference. Baby hairs at my temples now.

Date of experience: May 28, 2026
DW
Debra WallaceUS · 1 review
★★★★★ Sep 18, 2026

Noticeable but not a miracle

Less hair loss for sure, about 2 months in. Volume is a little better. I'll update after 6 months. Shipping took 5 days to Texas.

Date of experience: July 8, 2026
CP
Cheryl Ann P.US · 2 reviews
★★★★★ Sep 15, 2026

My stylist asked what I changed

That's the review. I didn't tell her about the gummies until she asked why there was less hair in her brush after my cut.

Date of experience: June 2, 2026

Still have questions?

Questions? Answered.

Yes, it's made for women in perimenopause, menopause and after. DHT keeps working on your follicles as long as estrogen stays low, and the gummies help with that at any stage. The earlier you start, the more hair you keep.

Because they do two different jobs. The amber one helps you hold on to your hair, the red one helps it grow in fuller. Keeping them separate lets each one carry the full dose used in the studies.

The amber gummy has 160 mg of saw palmetto berry extract. The red gummy has 800 mg of Annurca apple extract, standardized for procyanidin B2.

Saw palmetto can interact with hormone therapy and some medications. If you take any prescription medication, or you're pregnant or breastfeeding, talk to your doctor before starting.

Yes. Many women combine them. The gummies work from the inside, the cap and topicals work on the scalp.

30 days: one amber and one red gummy a day. Hair needs about three months to show its change, so most women choose the 3-jar bundle.

Hair grows in cycles and DHT doesn't take a break, so results last as long as you keep going. Most women keep the two gummies as part of their morning, like a vitamin they actually look forward to.

Then it's free. You have 90 days. One email and we refund every cent.

And if it doesn't work for you?

Try it free for 90 days

Try it free for 90 days.

Most hair products give you 30 days. That's not enough time for hair to show you anything. We give you 90.

Take your gummies every morning for three months. If your hair isn't where you hoped, send us one email and we refund every cent. You don't need to explain yourself.

You either love your hair, or it's free.

The numbers behind it

You've heard enough promises. Here are the numbers: what the two ingredients in every jar did when researchers measured them.

0%

less hair shedding¹

in women past childbearing age, with saw palmetto 160 mg a day

0%

more hairs²

hair count with Annurca apple extract, in 2 months

0%

more hair weight²

with Annurca apple extract, in 2 months

0%

more keratin²

with Annurca apple extract, in 2 months

¹Ablon G. et al. Saw palmetto (Serenoa repens) bioactive fatty acids extract, 160 mg once daily. Randomized, double-blind, placebo-controlled, 6 months, 60 adults aged 25–65. Shedding result: subgroup of women past childbearing age. J Cosmet Dermatol. 2025;24(12):e70585 and 2026;25(2):e70717.
²Tenore GC et al. Annurca apple polyphenolic extract, randomized, double-blind, placebo-controlled, 250 participants, 2 months. J Med Food. 2018;21(1):90–103.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Individual results may vary. Consult your doctor before use if you are pregnant, nursing, taking medication or hormone therapy, or have a medical condition.
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